Yard House celebrated 2023 March Madness by creating their own bracket of IPA Beers that their guests could vote on and select the winner. For this year, an east vs. west coast was at play where guests could order 2 beers from each region. The selected winner would remain on tap on Yard House's core beer list.

The campaign goal was to entertain the beer audience and grow return guests. Four emails were sent out over a four week period. They included:

• The campaign launch
• Beer highlights and food pairings
• A last chance reminder to vote for your favorite
• IPA Madness winner announcement